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2018 HSC商业研究考试:解决方案和样本答案

2018 hsc business studies paper

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2018 HSC商业研究考试解决方案和样本答案

Section I (Multiple Choice) – 20 Marks

Q1.C

Q2.A

Q3.C

Q4.D

Q5.C

Q6.D

Q7。D

处置。B

Q9.D

Q10。A

Q11.B

Q12.C

Q13.A

Q14.C

Q15.B

Q16.A

Q17。D

Q18。D

Q19.B

Q20.B

Section II (Short Answer) – 40 Marks

Question 21

a) Describe TWO transformation processes that the business should implement. (4 marks)

Answers could include:

  • the 4Vs (volume, variety, variation in demand and visibility)
  • 测序和调度
  • technology, task design and process layout
  • monitoring, control and improvement

Sample answer:

As the business struggles to complete its repairs, it should make use of sequencing and scheduling tools such as Gantt charts and critical path analysis. This would allow the business to improve the efficiency in which it carries out its tasks and provide better estimated time of completions which would help adjust customer expectations and thereby better meet them.

此外,通过监测和控制其维修流程,本公司将识别并解决其未能满足工作健康和安全立法等法律规定。通过识别其人力资源缺乏的技能,它还将提高其维修服务的质量。

b) Recommend TWO quality management strategies that the business can use to overcome its problems. (6 marks)

Answers could include:

  • Quality control
  • Quality assurance
  • Quality improvement

Sample answer:

Quality control involves feed forward, concurrent and feedback controls to ensure the service meets consumer expectations and fit for purpose. Feed forward involves checking to foresee potential problems with the repair service such as checking tools like spanners are working properly, concurrent controls ensure quality during the repair service, and feedback ensures the repair service solved all the problems with the truck through surveys or courtesy calls post-service. This therefore ensures a high quality service which meets consumer expectations.

此外,质量保证涉及使用一系列程序和过程,以防止在服务期间的缺陷和问题。这可以通过满足质量标准和获得认证的认证来实现,以确保提供的服务是高质量的,因此允许有效维修。此外,这将有助于公司符合法律规定,因为除非公司展示了高质量的做法,否则不授予认证,包括涉及WH的人。

Question 22

a) Outline the strategic role of human resources in this business. (2 marks)

Answers could include:

  • strategic role of human resources
    • support the needs of employees
    • promote the goals of the organisation

Sample answer:

H / R在本业务中的战略作用是通过在促进组织目标的同时,支持其员工的需求,包括维持忠诚的员工。

b) Demonstrate how the leadership style of this business has affected employee performance (4 marks)

Answers could include:

  • 领导风格 - 专制/专制/指令/独裁

Sample answer:

The leadership style at this business is autocratic as management do not listen to suggestions. As a result, employee performance has suffered as employees feel unmotivated to perform well as they do not feel involved in the success of the business. Furthermore, the autocratic leadership style has led to employees looking to move, which has further distracted employees from focusing at their current role, as they would likely increase their absenteeism to attend job interviews at other businesses.

c)证明使用一个人力资源管理进程来改善这场工作场所的文化。(4分)

Answers could include:

  • acquisition
  • development
  • 维护
  • separation

Sample answer:

Management should implement renewed maintenance processes in an attempt to re-engage and motivate their employees. These include monetary rewards such as bonuses and non-monetary rewards such as increased status in the workplace. Bonuses would be paid to supplement wages for great employee performances, which would improve the level of morale amongst employees, helping to motivate them. Further, increased status would be highly effective in allowing employees to be heard and involved in the decision making process, a key reason for the business’ issues with staff. This would also allow greater communication and engagement from employees, thereby improving the culture of the workplace.

Question 23

a)确定对这项业务的一种威胁。(1标记)

Answers could include:

  • size of the Australian market is shrinking

Sample answer:

The size of the Australian market is shrinking.

b) Why could monitoring and controlling be an important part of the marketing process for this business? (3 marks)

Answers could include:

  • implementing, monitoring and controlling
    • developing a financial forecast
    • comparing actual and planned results
    • revising the marketing strategy

Sample answer:

Monitoring and controlling of the marketing process are important as they allow businesses to adjust their marketing strategies to best respond to external threats and internal weaknesses whilst capitalising on external opportunities and internal strengths. In order to achieve this, the business should develop a financial forecast for its new factories in Europe and compare the actual and planned sales, market share and profitability of its existing Australian market. Further, monitoring and controlling will help the business revise its marketing strategies including the way it uses its promotion mix to interact with its loyal customers, ensuring the business’ marketing processes are effective in maximising sales.

c)情境分析如果业务决定扩展到欧洲,情况会如何变化?(6分)

Answers could include:

  • product life cycle – renewal
  • SWOT分析
    • strengths – standardisation and economies of scale
    • 机会 - 扫描和学习,全球采购,新市场,
    • threats – competitive positioning, exchange rates

Sample answer:

如果业务扩展to Europe this would represent a new stage of its product life cycle, namely a renewal as it is introducing its existing products into a new market, the European market.

In its SWOT analysis, its strengths would now become the ability to standardise its products and therefore achieve economies of scale through mass production of its uniform product, hence allowing for reduced average production costs. Its opportunities would also open up, exemplified by the ability for the business to use scanning and learning to find new suppliers, evaluate new competitors, and learn from best practice around the world. This would allow for the business to utilise global sourcing to find cheaper inputs whilst developing its global web to ensure it is capable of distributing to multiple nations, hence maximising sales and profits.

Finally, the business must now consider new threats, including competitive positioning – the method of which businesses differentiate themselves from its competitors. This is a threat because as a new manufacturer in Europe, it will initially find itself threatened by other more established and differentiated firms occupying the market share. In addition the businesses must also consider exchange rate fluctuations which could increase costs of its inputs and decrease the price of its exports if the currency were to depreciate, thus limiting its profitability.

Question 24

一)为什么流动性金融法力的客观gement? (2 marks)

Answers could include:

  • liquidity

Sample answer:

流动性是企业使用其现有资产支付其当前负债的业务的能力。作为一种目标,作为对流动性的适当管理将确保业务在经济上稳定,而且没有违约款项的危险。这将导致公用事业提供的崩溃或拒绝交付的供应商拒绝交付,除非已支付,导致停止。

b) How could a business improve management of its account receivable turnover? (3 marks)

Answers could include:

  • discounts on early payment
  • 要点
  • reviewing credit policy

Sample answer:

A business could improve its accounts receivable (AR) turnover by reviewing its credit policy for customers. This involves imposing a credit limit on its customers, hence limiting the amount of credit sales and easing the AR turnover ratio. Further, the firm can reduce the amount of time given to its customers to repay, which would speed up the rate in which it would receive payments on AR.

c)讨论使用租赁和使用抵押贷款作为这项业务的长期融资来源。(5分)

Answers could include:

  • leasing
    • advantages – does not need to outlay large amount in one transaction, tax deductions from lease payments, flexibility to release or upgrade the leased item at end of term
    • disadvantages – need to maintain constant cash flow to meet payments, lack of ownership of the asset
  • mortgages
    • advantages – does not need to outlay large amount in one transaction, tax deductions from mortgage repayments, ownership of the asset, lower interest rate
    • disadvantages – need to maintain constant cash flow to meet payments, secured which means the business loses the asset if it fails to make repayments, end up spending significantly more than the cost of the asset due to interest,

Sample answer:

Expanding into a larger factory represents investment into a non-current asset, making it suitable for non-current financing, as per the matching principle. Leasing and mortgages share some key advantages, including not needing to outlay large amounts of funds in one transaction, thereby allowing the company to maximise its growth potential without constrains of its balance sheet. Further, they provide tax deduction advantages through lease payments and mortgage repayments respectively which will maximise profit after tax. Overall however, mortgages offer more advantages as they also allow for ownership of the asset at the end of the term, whilst leasing does not.

同样,既有普遍的弊端,包括维持不断现金流量以满足支付的必要性,强调需要充足的营运资本管理。此外,抵押贷款也得到了保障,这意味着该企业将失去其资产,工厂,如果在其还款中失败。虽然租赁遭受了不允许企业保留所有权,但由于丧失抵押品赎回权而没有失去资产的风险。

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Terry Huangcompleted his Bachelor of Secondary Education with a Bachelor of Commerce at the University of New South Wales. A strong believer that lessons should be engaging, relevant, and effective, his hustle and teaching approach have led to his recognition on the UNSW Faculty of Social Sciences Dean’s List for Academic Excellence, the NSW Teachers Federation Future Teacher scholarship, and the New Colombo Plan program. Terry enjoys listening to Kanye West, learning about cryptocurrency and memorising scenes fromThe Office.

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