So, you’re interested in studying a Bachelor of Marketing at Monash?
Well, keep on scrolling because you’ve come to the right place to find out everything there is to know about the degree including the core units, assessments, types of classes and career opportunities!
Let’s take a closer look!
What is a Bachelor of Marketing at Monash?
Core Units for this Degree
如何在Monash获得营销学士学位
What’s the Teaching Format?
What’s the Faculty and Culture Like?
What is a Bachelor of Marketing at Monash?
While a Bachelor of Marketing at Monash introduces you to the basic disciplines of business,the focus of this degree is developing the knowledge and skills you need to succeed in marketing。您将了解不同的营销策略，广告，购买行为以及如何建立品牌以及更多方式。
You have thechance to undertake a Marketing internship to gain some real-world experience and in your final year, you’ll complete a capstone subject您使用前几年所获得的知识提出营销策略的地方。
可以再研究吗？
是的，肯定可以！您可以通过将其与以下任何一项结合结合来添加竞争优势：
你猜怎么着？It only adds an extra year of study, so you’re looking at four years and you graduate with two degrees — sweet!
Honours
通过成功完成该学位，you can continue your studies by completing a year of honours (Bachelor of Commerce – Honours).您需要记住您需要at least a distinction averagein 24 points of level 3 units.
Career Paths
A degree in Marketingcan lead to a whole lot of different career possibilities.These are just a few examples:
- Account executive
- Marketing manager
- Production manager
- Media buyer
- Promotions coordinator
- 公共关系官员
- Social media manager
…and trust us, there’s more!
Core Units for this Degree
Foundation Business Knowledge
In your first semester,您将获得不同业务学科的概述！Although this is a specialised Marketing degree, it’s definitely helpful to still have an understanding of the other areas of business.
There’sAccounting for Managerswhich is an introductory unit to teach you the basics (don’t worry, this subject is basically for non-accountants so you’re not expected to know very much when you start).你会学about financial statements and various issues within the business world.
InMicroeconomics，你会的learn basic economics and how it can be applied to everyday life whileBusiness Statisticsis all about being able to understand and communicate big data (Excel will become your best friend).
In the subject,Introduction to Management，您将了解成为一名优秀经理和所有不同管理实践所需的内容。
Marketing Specialist Discipline Knowledge
Now, these subjects are all marketing-focussed! InMarketing Theory and Practice，你会的learn about all the different theories and frameworks of marketing, how marketing relates to the other business disciplines and how to develop marketing strategies.
Marketing Planning and Implementationis much like it sounds — all about effective planning and implementing strategies to reach a certain goal. In this subject,您将分组制定营销计划！
Marketing Decision Analysis涉及使用数据做出重大业务决策，因此您将了解营销分析以及如何使用数据来帮助您做出这些决定！
InMarketing Insights，你会的develop your research skills and learn how to analyse information to help you forecast trendsto better develop marketing strategies.
For more information about the other Marketing subjects, have a look这里下一节,B部分:专业学科knowledge!
Capstone
在最后一年，您将完成一个名为Strategic Marketing呢这个主题是您将所有学到的一切都付诸实践的地方，并且是一个很好的动手主题you get to come up with and implement a marketing strategy to solve a problem that you have identified in the case study.
Electives
您可以选择8个选修课！Now, you can do any subjects across the university — as long as you meet the prerequisites, so it’s fairly flexible which is always good!
实习
While completing an internship isnot a requirement for the degree，如果您愿意，有可能做一个。有一个特定的Marketing Internship您可以选择完成的单位，Monash可以帮助您组织它！
It’s always a plus when practical experience counts towards your degree! There’s no doubt that internships are always a good idea because他们让您在毕业之前获得一些经验，并且可以看到工作环境的样子。
Travel Opportunities
Yes — it is possible to spend asemester abroad有这个学位！要符合资格，您必须确保您有一个minimum WAM (weighted average mark) of 60。
If you’re worried about costs while studying abroad, you should check out the莫纳什国外旅行赠款呢
如何在Monash获得营销学士学位
You’ll need anATAR 75to secure a spot in this course! There are also some other requirements that you’ll need to meet in order to be accepted into the degree.
你需要completed Units 3 & 4 of either English (EAL) with a score of 27 or English (Other) with a score of 25.
There’s also a bit more mathematics involved in the degree than you would expect so you need to have also completed数学方法的3和4单位(any) with a score of 22 orSpecialist Mathematics分数为22或Further Mathematics得分为25。
Pathways
Now, if you didn’t happen to get the ATAR you need for a Bachelor of Marketing, don’t worry because Monash offers another option for you to still study the degree!
You can complete aDiploma in Business然后允许您进入营销学士学位的第二年。
Now,if you left school in Year 11, then you’ll have to complete Part 1 and Part 2 while Year 12 school-leavers only have to complete Part 2。Each part goes for nine months and during Part 2, you’ll complete the same subjects that first-year marketing/business students do.
Scholarships
莫纳什（Monash）有大量不同的奖学金，可以正确找到这里呢
What’s the Teaching Format?
A Bachelor of Marketing at Monash combineslectures, tutorials and workshops.You’ll complete the degree through学期and take four subjects each semester on a full-time load.
Class Structure
讲座
So, you won’t have a lecture for every subject and towards the end of your degree — there aren’t so many because the content is more focussed on building on what you’ve already learnt in previous classes. However,when you do have a lecture on campus for a subject, they usually go for 1.5 hours and have about 50 people in them(of course, the number of people attending starts to decline towards the end of the semester).
For some subjects, you would watch a video lecture online and then complete a quiz上课之前 - 更像是为课程做准备。
Tutorials
The tutorialsgo for 1.5 hours and have around 20 people in them。在教程中，您将revise the content for that week with the tutor。这些课程不像研讨会那样互动，并且更由教师主导。
Workshops
Now, theworkshops are just like being back in high school!You sit in groups and have class discussions, they’re very interactive and more student-led.
You’ll complete different group activities and of course, have time to ask the tutor any questions!讲习班最多可以是3个小时（不用担心您会在两者之间休息），并且有around 20 people in each one.
How many hours do you spend at uni?
如果您决定在Monash全职学习营销学士学位，则每学期将参加四个学期。
So,you can expect around 10 contact hours a week(give or take because it really depends on the classes). Then, you’ve got to factor in assessment preparation on top of that!
What are the assessments like?
在评估方面，每个受试者都略有不同，因此这确实取决于！For those first-year business subjectswhere you’re introduced to a range of business disciplines (accounting, statistics, economics etc.),你有an exam呢
对于公平的营销主题，你有to individually complete an online quiz each week after the lectures and also complete a quiz in the classroomwith the people on your table. These quizzes are worth about 10% each, so they’re easy marks and it’s a good way to stay on top of all the content!
You also have towrite reports, so you’ll get a case study, have to analyse the information and write your findings up or do a calculation.
Skills That You Refine and Learn
There’s no doubt that you’ll refine your沟通skills with report writing and class discussions。You’ll also further develop yourresearch skills当您分析不同的案例研究并必须进行评估时。beplay官网体育下载安装密码
If you aren’t already,you’ll learn how to be a creative thinker因为在营销中，您必须在制定策略或找到解决方案时从开箱即用。你会学how to work well in a team and communicate effectively to reach a shared goalas there are a few group assignments and you also have to complete those quizzes each week together!
You’ll also gainbasic knowledge in the business disciplines of accounting, statistics, economicsand of course, all the different areas of Marketing!
What’s the Faculty and Culture Like?
Well,the cohort as a whole isn’t super close-knit (say, like science!) because every class has different people in it.That being said, if you want to make good friends and put the effort in, you won’t have a problem at all! You can even organise with your friends to be in the same classes when you do your uni timetabling.
The lecturers and tutors really try to help you on a personal level.A lot of them are happy to put time aside to go through any questions or content and really try to support you. It’s a very positive learning environment.
Monash营销学生社会
It’s worth checking out theMonash营销学生社会(MMSS) because they offer wonderful social events and networking opportunities! There’sindustry insight evenings, the annual MMSS White Ball and corporate cocktail events— just to name a few.
Business School Industry and Alumni Mentoring
There is a great program whichmatches final year students with business professionals/alumni(depending on your goals/where you want to end up). So, they act as your mentor andyou have the chance to talk with them one-on-one, learn from them and work together towards achieving your goals.
It’s一个为期12周的计划发生在这两个学期,是什么eligible for it,you have to have a WAM of at least 70!
塔娜·南基维尔（Tanna Nankivell）is a Senior Content Writer at Art of Smart Education and is currently in Germany completing a year of study for her double degree in Communications (Journalism) and Bachelor of Arts (International Studies). She has had articles published on Central News – the UTS Journalism Lab and wrote a feature piece for Time Out Sydney during her internship. Tanna has a love for travel and the great outdoors, you’ll either find her on the snowfields or in the ocean, teaching aqua aerobics or creating short films.
